1Link 1 of 5
Product + offer
- A clear result
- Clear price and terms
- A reason not to wait
Performance marketing & lead generation
Leads, not likes.
I build and run ad funnels on Meta, TikTok, YouTube and Telegram for gyms, schools and real estate. Pay per qualified lead, or a fixed monthly fee with weekly reports on your cost per lead.
30 minutes on a call. I look at your offer, ads, page and reply speed, and name the weakest link.
MetaTikTokYouTubeTelegram AdsAI video creatives
1M+valid leads delivered to clients
20+years in advertising, co-founder of two agencies
~98,000validated leads for a fitness chain, paid only per valid lead
5 daysto relaunch a campaign from scratch
Brands I've worked with:EF English FirstX-FitSpeak UpMoreonRiKs
The method
Every ad is a chain of five links.
Most ads don't fail because of the ad. They fail because one link in the chain is weak. I check and fix all five, in this order.
2Link 2 of 5
Creative
- Product in the first frame
- One benefit, one action
- Readable with the sound off
3Link 3 of 5
Platforms
- Audience first, platform second
- One goal per campaign
- Enough budget to learn
4Link 4 of 5
Landing
- The same promise as the ad
- Fast on a phone
- 2–3 fields in the form
5Link 5 of 5
Reply
- Within minutes
- From a person
- With the next step
What goes wrong
Break one link and sales stop.
Strong creative + slow page = paid clicks, no leads. Great page + wrong audience = no traffic. Hot lead + reply tomorrow = lost sale. Same budget, stronger chain: that is where growth comes from.
Weak vs strong
What a stronger chain looks like in your niche
2-minute self-check
Which of your links could work harder?
Tick what is already true for your ads. The chain on the right shows where it breaks.
Services & prices
Pay for leads, or for the work. Your choice.
Prices in EUR, excluding VAT, valid from November 2026. They are starting points: the final quote depends on scope and market.
Pay per qualified lead
You pay only for leads that match the validity criteria written into the contract.
ConvertedAttemptedDuplicated
Real estate
Buyer leads qualified by a quiz: budget, timeline, intent.
€100–180 / lead
Fitness & gyms
Membership leads by club segment.
€20–45 / lead
Education
Enrollment leads for schools and courses.
€40–80 / lead
Audit & setup
One-off projects. The audit is the usual first step.
Meta Ads audit + growth plan
Structure, creatives, tracking, audiences. Written action plan with projected CPL impact.
€600
Campaign launch package
Strategy, lead forms with a qualifying quiz, creatives brief, tracking, first optimisation cycle.
€900
Tracking setup
Meta Pixel + Conversions API, event deduplication, lead delivery into your CRM.
€800
Funnel build
Landing page + quiz or lead form + chatbot + tracking + CRM. Live in 1–2 weeks.
€1,800–3,000
Monthly management
Strategy, A/B tests, ad copy and weekly reports. Recommended ad budget from €3,000/mo.
Meta Ads management
Facebook and Instagram, one testing plan, weekly report. Ad spend up to €10,000/mo: fixed €1,500. €10,000–30,000: 15% of spend, €1,500 prepaid and the rest invoiced after the month. Over €30,000: 10–12%, agreed individually.
€1,500 / mo minimum
TikTok Ads management
Separate plan with the same terms as Meta. Ad spend up to €10,000/mo: fixed €1,500. €10,000–30,000: 15% of spend, €1,500 prepaid and the rest invoiced after the month. Over €30,000: 10–12%, agreed individually.
€1,500 / mo minimum
Creative supply add-on
Fresh creatives every month on top of any management plan.
+€700 / mo
AI creative production
Video ads made with AI tools, ready for every placement.
Monthly creative package
8 video ads a month, each in 9:16, 4:5, 1:1 and 16:9. EN, EL or RU on request.
€1,200 / mo
Single video ad
One video in four formats.
€150
Strategy session
60 minutes: account review, creative and funnel strategy.
€150
Your ad budget is paid by you directly to the platforms. It is never included in my fees and never marked up. EU business clients with a VAT number are invoiced under reverse charge.
Results
Cases where the chain held
$319 → $66
Cost per qualified lead for a property developer: −79%
- $2.1K ad spend, 238 leads at ~$9 CPL
- Qualified share up from 2.9% to 13.5%
~98,000
Validated leads for a federal fitness chain
- Pay per qualified lead model
- Cost per lead down 10–70% by platform
~700,000
Valid leads for Speak Up language schools
- Cost per lead down 20–50%
- Working together for 10+ years
150,000+
Valid leads for EF English First
- Cost per lead down 20–50%
- 9 years of work since 2017
5 days
Full relaunch from scratch
- 85 leads in the first 2 weeks
- 46% reached a visit or booking, ROAS 2.1×
+30%
Added to offline turnover by online sales
- Ticket sales funnel built end to end
How we start
From first call to first leads
Step 1 · Free
Chain check
A 30-minute call. We go through your five links and I name the weakest one.
Step 2 · Week 1
Audit or launch
A written audit with a plan, or a launch built from scratch: offer, creatives, quiz, tracking, CRM.
Step 3 · Weeks 2–4
Test and fix
A/B tests on offer, creative and audience. Weekly report on cost per qualified lead.
Step 4 · Month 2+
Scale or pay per lead
Keep a monthly plan, or switch to paying per qualified lead once the chain is proven.
Larisa Kupriashina
Lead generation & AI ads
Who you work with
20+ years in marketing, co-founder of two ad agencies.
I have worked in advertising since 2003. In 2013 I co-founded Loyalty Makers, an agency that answered for results, not just for the fact of placement. We paid ourselves per valid lead and worked with EF English First, X-Fit and Speak Up for up to ten years.
Now I run PayPerAction from Cyprus and work with gyms, schools and developers in Western markets. I build the whole chain myself: offers, AI video creatives, quiz funnels and chatbots, tracking with the Conversions API, and lead delivery into your CRM.
A company accountable for effectiveness, not just for the fact of placement.
- Channels
- Meta, TikTok, YouTube, Telegram Ads
- Niches
- Fitness, education, real estate
- Languages
- English, Russian, Greek (basic)
- Contracts
- Lead-status pricing, EU VAT reverse charge
FAQ
Questions before we start
How does pay per lead work?
Before launch we agree in the contract what counts as a valid lead: for example, a real phone number, the right city and a stated budget. Each lead gets a status: Converted, Attempted or Duplicated. You pay only for leads that meet the criteria.
How much ad budget do I need?
For monthly management I recommend at least €3,000 a month in ad spend, so the platforms have enough data to learn. For pay per lead we agree the volume together.
Is the ad budget included in your fee?
No. You pay the platforms directly from your own ad account. I never add a markup to the budget.
How is the management fee calculated?
The same terms apply to Meta and TikTok, each billed as a separate plan. Up to €10,000 a month in ad spend, the fee is a fixed €1,500. From €10,000 to €30,000 it is 15% of spend, so it grows smoothly from the same €1,500: you prepay €1,500 and the rest is invoiced after the month, based on actual spend. For budgets over €30,000 a month we agree a lower rate of 10–12%.
How fast will I see results?
A new funnel can be live in 5 days to 2 weeks. The platforms need 2–4 weeks to learn, so judge cost per qualified lead after the first month.
Do I own the ad account, pixel and data?
Yes. Everything is set up in your accounts and stays with you.
Do you make the creatives and landing pages?
Yes. I produce AI video ads in four formats and build landing pages, quiz forms and chatbots, connected to your CRM.
What is the difference between the free check and the strategy session?
The free chain check is a 30-minute call to find your weakest link. The paid 60-minute strategy session goes deeper: I review your account and work out the creative and funnel strategy with you.
Free chain check
Which link is broken in your ads?
Tell me a little about your business. I reply within one working day with a time for a 30-minute call.
Telegramt.me/larakupriashina
Emaillara@payperaction.eu
Phone · WhatsApp+357 94 001 836